Opening a restaurant
Opening night should not be the first time the neighborhood hears your name. A press release to local food writers, posts from the owner about the menu and the build-out, and an article on why you picked this street. People walk in already knowing who you are.
Launching a business
Your first customers come from people who already trust you. Posts in your voice about why you started and who you are for, plus a launch press release that gives journalists, partners, and your own network something to link to.
Opening a new location
A second or third location is news. Most owners announce it with one Instagram post and move on. We give it a press release, a founder story, and a month of posts so the new market finds you before the doors open.
Brand awareness
No launch, no event. You just want people to know you exist and what you stand for. Twelve posts, two articles, and one press release a month keep your name in front of buyers, hires, and press without you writing any of it.