How it works

You talk for 30 minutes. Everything else is on us.

  1. 1
    Week one, 60 minutes

    One onboarding session

    We record a long conversation about how you think, what you believe, and what you never want to sound like. This becomes the voice reference for everything we write.

  2. 2
    Every month, 30 minutes

    One interview

    A fixed calendar hold. We ask about your week, your market, and what you disagree with. You talk. If you miss it, a 10-minute voice memo keeps the month on schedule.

  3. 3
    Within five business days

    We write, you approve, we publish

    A full month of posts, articles and press lands in one batch. You read it once, mark anything that is not you, and we publish from your account on your schedule.

  4. 4
    End of month, one page

    The report

    Reach, profile views, follower change, inbound conversations and meetings booked. Plus the three topics we pulled from the interview for next month.

The interview

The kind of thing we ask

No prep. No slides. You answer the way you would over coffee, and that is what we write from.

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  1. 1What do you believe about your industry that most people in it would disagree with?
  2. 2What advice do founders keep getting that you think is wrong?
  3. 3What decision did you get badly wrong, and what did it teach you?
  4. 4What are you sick of hearing at conferences?
  5. 5Whose posts do you actually read, and why?
  6. 6What did you do before this that lets you see what others miss?
  7. 7What question do customers ask most, and what is your real answer?
  8. 8What number from your business are you proud of?
  9. 9What do you never want to sound like?
  10. 10What would you only say to a friend about your market?